[Recording] Masterclass EP7: Multithread like a strategist.

Over deze cursus

Engage the whole buying committee. Relying on a single champion is risky – this Episode teaches how to multithread your deals by engaging multiple stakeholders in an account. Sellers will learn to map out the full decision-making unit (using tools like Personas and Relationship Maps) and develop a plan to connect with each key influencer or decision-maker. By broadening your reach within the account, you reduce deal risk and increase your chances of finding the right person to move the opportunity forward.

In this episode, you’ll learn to:

Map the full buying committee using persona insights – identify all key roles (economic buyer, technical influencer, etc.) involved in the decision.
Leverage Relationship Explorer and Smart Links to deepen your understanding of how stakeholders are connected and to share insights that engage multiple people at once.
Save key leads and searches to keep track of new stakeholders over time, ensuring you continue to identify and engage new members of the buying group as the deal progresses.

Curriculum

[Recording] Masterclass EP7: Multithread like a strategist
Complete the Knowledge Check and Earn your Cert

Over deze cursus

In this episode, you’ll learn to:

Map the full buying committee using persona insights – identify all key roles (economic buyer, technical influencer, etc.) involved in the decision.
Leverage Relationship Explorer and Smart Links to deepen your understanding of how stakeholders are connected and to share insights that engage multiple people at once.
Save key leads and searches to keep track of new stakeholders over time, ensuring you continue to identify and engage new members of the buying group as the deal progresses.

Curriculum

[Recording] Masterclass EP7: Multithread like a strategist
Complete the Knowledge Check and Earn your Cert

[Recording] Masterclass EP7: Multithread like a strategist.

Learn how to engage the whole buying committee.

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Over deze cursus

Curriculum